About ASG
An integrated exhibition, events & production house — Abu Dhabi, UAE.
One integrated partner, delivered under one roof
ASG — Al Saif Graphics LLC is a UAE-based integrated exhibition, signage, branding, fabrication, event-production and display-solutions company. Established in 2003 and headquartered at ICAD III, Abu Dhabi, ASG delivers end-to-end project support — from concept development through production, installation, operation, maintenance and dismantling — almost entirely in-house.
Scale you can rely on
Six integrated services, one team
Branding
Environmental branding and brand activations that make your identity impossible to miss.
Learn moreSignage
Interior, exterior and wayfinding signage produced and installed by our own crews.
Learn moreExhibitions
Custom, modular and double-decker exhibition stands designed and built in-house.
Learn moreEvents
Full event management and on-ground production for launches, conferences and galas.
Learn moreFit-Out
Commercial and experiential interior fit-out for showrooms, retail and offices.
Learn moreAV & LED Technology
LED walls, audio, lighting, staging and interactive technology, supplied and operated.
Learn moreIntegrated delivery model
From the first brief to final reporting, every stage is owned and coordinated by ASG — one point of accountability, faster decisions and a fully auditable trail.
Integrated in-house departments
Certifications & compliance
ISO 9001
Quality Management
ISO 14001
Environmental Management
ISO 45001
Occupational Health & Safety
ISO 20121
Sustainable Events